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Lynne Walker McNees
These Days it’s all about trust.
My cute husband and I have been using Thumbtack for a while now.
If you don’t know, it’s an app that allows you to book local profes-
sionals for anything from cooking and piano lessons to house cleaning
and remodeling. If you can think of a job you need done, a profes-
sional on Thumbtack will be ready to do it.
Our most recent Thumbtack job was hanging wallpaper in our half
bath. To book, we just announced what we needed on the app and
several specialists responded with a quote. We narrowed it down to
one professional, not based on the quotes, but based on the reviews.
You see, the great thing about Thumbtack is the reviewers are our
neighbors; they’re other locals who are proven to have booked those
professionals. We trust our neighbor’s advice.
And that trust paid off. Now we have adorable dachshund
wallpaper and our little bathroom is my favorite room in the
house!
This wallpaper guy didn’t have to sell us with discounted
pricing or flashy gimmicks. We chose to trust our friends
and neighbors when they said this man was professional
and efficient.
And that’s how we must think of selling in the spa. It
isn’t about flashy signs or deep discounts; it’s about building a level of
trust. I trust that my esthetician knows what I need because that’s her job and her passion. I know that when
she gives me product or skin care advice, she is right. I always listen—and always purchase—event when I
don’t need another product!
If your doctor gave you a prescription for blood pressure medication would you throw it in the trash?
Absolutely not! You trust that he knows what he is doing when he says your stress levels are through the roof.
Inspire your estheticians to build that trust with their clients and to be proud of their professional counsel
because they are the trusted professionals. We trust them. Their clients trust them. Encourage them to trust
themselves.
Who will you put your trust in today?
—LYNNE McNEES, ISPA PRESIDENT
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July 2017