2018 isPa coNfErENcE & ExPo PlaNNiNg guidE c o N t i N u E d f r o M Pa g E 4 8
Steps to
Getting the Most out of ISPA’ s Expo
THE ispa expo IS WHErE ALL THE ACTIoN IS.
It’ s a constant buzz of connections between new and old exhibitors and some of the biggest spa decision makers in the industry. With over 220 exhibitors and an estimated 60 new product launches each year, the Expo is the place to connect with innovative products and solutions for your spa. While the ISPA Expo is incredibly exciting, it can also be overwhelming. Here are a few tips to get the most out of your time on the floor:
tip 1: make a pLan. Use ISPA’ s resources like this issue of Pulse, the ISPA Conference & Expo mobile app and the Conference Guide to plan who you will see and when.
tip 2: keep an open mind. you probably already work with some incredible resource partners but be sure to check out a few you’ ve never heard of. you never know when you’ ll discover the next big thing!
tip 3: don’ t be aFraid to Wander. Not all who wander are lost— especially on the Expo floor. It’ s great to make a plan, but in those minutes between appointments or sessions, make a point to mosey around the Expo, you never know who you’ ll meet!
tip 4: When you’ re WanderinG, avoid approachinG booths When they are packed. If you approach when it’ s busy, the chances of you getting in to the right person are slim. Make a note to come back and in the meantime, head to a booth that is a bit emptier.
veteran tip!
“ Be sure to review and familiarize yourself with the floor plan throughout the event. If you make a list of categories you wish to resource before you leave, you’ ll know the areas you need to head to once there.”
— timothy Williams, the ritz-carlton key biscayne
did you knoW?
there’ s a complimentary lunch on the expo floor. don’ t forget, exhibitors and show staff receive also receive this benefit. veteran tip!
“ I walk the entire floor without stopping anywhere. I see what’ s new, what’ s out there— just glancing. Then I eat lunch and write down what I want to target. I then circle back to spend time where I need to, meet up with my existing vendors and find some new ones that pique my interest.”
— Lorraine park, crescent hotels
50 PULSE ■ July 2018