stay connected
Don’t Ignore linkedIn
While Facebook and Instagram may
dominate most conversations when it
comes to social media, you would be
remiss not to include LinkedIn. As Gary
Vaynerchuk has dubbed it, 2019 is “the
year of LinkedIn.” This is because
LinkedIn has topped, or approached,
many other platforms in its organic
content reach, meaning your posts and
articles will typically reach more people
on LinkedIn without boosting or paying
for an ad, relative to other platforms.
All of this to say, if you don’t have a
LinkedIn strategy for your business,
now is the time!
IN AN INSTA
This column often gives advice on what to do for a successful Instagram strategy, but it’s just as important to know what not to do.
It should be no surprise, but there’s no shortcut to Instagram success. It takes time and effort to post meaningful content, leave
valuable comments and stay involved in your business community. The long and short of it is that there is no “hack.” Be wary of
any promises to “double your follower growth quickly” or
anything else that may sound too good to be true because—
as we often find out—it usually is.
Do you follow @ISPAdoyou on Instagram? If not,
you’re missing out on a lot of fun! With more than a
billion active users every month, Instagram is the
fastest-growing social media network. It’s a great place
to connect with customers, market your products and
keep up with any ISPA member news.
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jULy 2019