THE PULSE GUIDE TO REOPENING
READY TO REOPEN?
Advice from the Frontlines of Spa Reopenings
BY JAMISON STOIKE
Well & Being Spa at The Fairmont Princess reopened in May with stringent safety protocols.
“We have mostly been limited by our occupancy
guidelines,and not a lack of demand.”
THE APRIL ISPA SNAPSHOT SURVEY found
that nearly the entire spa industry—99 percent of surveyed
respondents—closed temporarily due to COVID-19.
It follows, then, that the vast majority of spas are now in
the thick of the reopening process. As local governments
quickly loosen restrictions in an effort to pump up economies,
many spa directors are having to rapidly ready
their teams for reopening.
Brennan Evans, VP spa operations for Trilogy Spa Holdings
(and ISPA Vice Chairman), has already helped several
of his spas reopen. Well & Being Spa at The Fairmont Prin-
cess in Scottsdale, Arizona, reopened in late May, while
Trilogy’s two locations in Las Vegas—at Red Rock Casino
and Green Valley Ranch—just recently reopened. Along
the way, Evans has learned a few things both big and
small that are worth keeping in mind for any spa director
who is reopening their spa.
Put the Employees First
Spa directors whose spas’ have reopened almost uniformly
report that the level of care they have needed to
put into every aspect of the employee experience has
JULY 2020 ■ PULSE 19