STAY CONNECTED

BY NELSON LANE

ISPA STRONGER TOGETHER SUMMIT REGISTRANTS are still enjoying the on-demand perks that come with a virtual event . Throughout this month and into early August , attendees can view recordings of all Knowledge Builder sessions , Product Learning Lab videos , select Power Sessions and more . Staying connected to speaker insights and event sponsor profiles through the CVENT Attendee Hub is easy and vital as the lessons learned and connections made through the Summit galvanize attendees into action .

Particularly valuable to those looking to sharpen their social media and marketing skills are two Knowledge Builder Sessions led by trusted voices from our own industry . Check out the On Demand section in the Attendee Hub to view “ Enhancing Your Spa ’ s Marketing to Keep Customers Coming Back ” and “ Navigating the Ever-Changing World of Social Media & Influencers .” Both sessions dive into best practices for elevating your brand on social media across all trending platforms , including Instagram , LinkedIn , TikTok , Facebook and others .

These social platforms allow you to solidify a base of loyal followers and stay up to speed with your connections — but without direction , how can you know how to optimize the impact of your resources and forge the maximum number of connections in your niche ?

The expertise offered in these sessions will pave a clear path for your brand to take full advantage of each platform . Additional Knowledge Builder sessions discuss diversifying spa revenue streams , resilience-building techniques and timely talent management strategies for an industry with an abundance of open positions .

Staying connected to resource partners through their sponsor and Product Learning Lab profile pages is also possible through the Attendee Hub , allowing industry professionals to catch up or freshen up on content they might have missed . Simply click the Product Lab & Sponsors tab in the Attendee Hub to view the full lineup of impressive resource partners represented at the event . View their profiles for fun and informative videos introducing their most exciting new offerings , along with helpful links and resources that afford a more comprehensive understanding of the brand .

If you were unable to register and attend the event live , you still have time to do so and gain access to hours of quality on-demand content until August 6 . Reach out to ispa @ ispastaff . com with questions or to register for on-demand access to the ISPA Stronger Together Summit . ■

10 PULSE ^■ JULY 2021