Pulse July 2022 | Page 61

New Debuts & Openings

1 . Noel Asmar Uniforms celebrated Mother Earth Day with a new line of eco-friendly fabric . Hitting shelves this summer , the new material , EcoSignature , ensures the apparel breaks down safely at the end of its life without compromising fabric integrity or longevity . The fabric , made from biodegradable polyester and spandex ( to be replaced with biodegradable spandex once available ) provides the integrity required for the lifespan of a uniform , only beginning to breakdown when disposed of .
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2 . Opened in late May , Woodhouse Spa Buckhead is the neighborhood ’ s newest spa . Owner Stacy Howell is opening a business that is much more about bringing people together than keeping them apart .“ I feel like I have something to give back and to teach people ,” she told The Atlanta Voice .“ My dream is to bring everyone together .” A 21-year-old Texas-based spa franchise , Woodhouse Spa has 75 locations around the country .

Events and New Initiatives

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1 . Last month , SpaSpace introduced a new Wellness Membership to its app for provider and facility partners . In celebration of this year ' s # ThinkMagenta campaign for Global Wellness Day ( GWD ), SpaSpace is offering free access to the app ’ s Wellness Membership for six months . Spa Space CEO Ilana Alberico noted the special timing of the launch : “ This year ’ s GWD theme # ThinkMagenta is all about reminding people that living well begins in the mind . Our goal is to make wellness accessible for practitioners by providing them live and on-demand programs led by expert mindfulness teachers .”
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2 . On August 29 , the Florida Spa Association will welcome their spa community to the private Ocean Reef Club in Key Largo for the fifth year to unite with industry friends and professionals to forge new and established connections at the luxurious property . The private club offers endless amenities and fine dining , which will make it the perfect spot to incorporate a mini-vacation around the FSA event .
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3 . To show appreciation for those who go above and beyond every day to care for others , Massage Heights is offering free 30-minute massages to nurses , first responders and teachers this summer . The giveaways are part of the brand ' s recently announced Culture of Care initiative which aims to " care for those who care for others " within communities across North America . Massage Heights has rolled out a series of internal and external Culture of Care initiatives to make elevated massages and facials accessible to all .

New Partnerships

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Oakworks , the leading spa and wellness equipment manufacturer , launched the SoVi Vibroacoustic System at the ISPA Conference in May . SoVi vibratory and auditory technology is integrated into the Curva Lounger Anti-Gravity Chair or Britta Table to deliver the latest form of healing modalities and add soothing audio through built-in speakers and headphones . The proprietary vibroacoustic technology promotes relaxation , stress management and performance enhancement , enabling customized wellness experiences and touchless treatments n
JULY 2022 n PULSE 59