scans , it is the deciding factor of whether they continue to read the full piece . 2 . Lead paragraph : The initial paragraph establishes relevance to the reader , usually by offering supporting information in a few concise statements covering who , what , where and when , with a quick explanation of why does this matter . 3 . Body paragraphs : The body consists of supporting ( rather than new ) information and fleshes out ideas presented in the lead paragraph . 4 . Boilerplate copy : The branding or identification section includes your company name , a short blurb about the company ’ s history or notable achievements and why or how the company positively influences people / the world . Add a “ learn more ” link such as the company ’ s website or social media links . n l vendor “ pop-up ” events are prime highlights for a press release . Not only does it help advertise the event , but clients appreciate the company ’ s recognition as an active member of the community . Partnerships : Announcing your spa will team up with another business lends some of their authority to yours . Especially with local businesses and charities , it emanates goodwill .
A PRESS RELEASE IN 4 PARTS News agencies or syndicates may receive dozens or hundreds of press releases each week . To make it more likely your announcement will be seen and considered , abide by conventions editors will expect . 1 . Headline and subtitle : The announcement needs to have a hook . An effective headline grabs and keeps the attention of the audience . As the first element the reader
THE ISPA TALENT TOOLKIT equips spas with the guidance , resources and templates to create effective communication , recruit and interview employees , create in-depth job descriptions and much more . Includes a press release template in Microsoft Word format ! Free for ISPA members , the Talent Toolkit is accessible under the Resources tab on experienceispa . com .
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