Pulse July/August 2024 | Page 24

Video Metrics for 2024 l 68 % of businesses that didn ’ t use video in 2023 planned to start using it in 2024 l 85 % of marketers plan to increase spending on video l When researching products and services , 69 % of people prefer video to simple text l Adding video to a website increases conversion rates by 86 % l
SHOW AND TELL : How Video will Transform Your Marketing ( CONTINUED FROM PAGE 20 )

You can choose a level of production that fits your budget , from simple yet striking short-form clips to comprehensive tours of your facilities and services . l

l
l
Testimonials : Personalize your appeal with heartfelt expressions of appreciation from current clients or support from subject matter experts . In video , seeing is believing , and testimonials are proof . Events : Create a short video package that highlights an event at your location or presentations from your top talent at a convention or trade show . With some extra preparation , you can even livestream your event on services like Vimeo or on social media . Social media : These are your shortest and least formal videos — under a minute . Engage with new and existing customers by introducing new people or services , announcing promotions and special offers or just staying top-of-mind with your core audience .
It ’ s easier than ever before to deliver video content , and your existing and potential clients are waiting to hear from you . They want to hear what you can do for them , and they ’ re ready to see how you ’ ll make their lives better . This is an opportunity to introduce yourself to people who need the services you provide . When you create video marketing with them in mind , you ’ re not just telling them what you can do … you ’ re showing them what you can achieve together . n

Video Metrics for 2024 l 68 % of businesses that didn ’ t use video in 2023 planned to start using it in 2024 l 85 % of marketers plan to increase spending on video l When researching products and services , 69 % of people prefer video to simple text l Adding video to a website increases conversion rates by 86 % l

The most popular form of video marketing is testimonials , at 39 % of the total
DAVID COTTINGHAM is the chief operating officer of Wrigley Media Group , which provided photography and videography at the 2024 ISPA Conference . Wrigley Media Group is a full-service video production partner and content creator for film , video , and digital media , with clients nationwide . Reach them at wrigleymediagroup . com .
22 PULSE n JULY / AUGUST 2024