PUTTING THE CHATGPT REVOLUTION TO WORK IN THE SPA

CUSTOMER-FACING TECHNOLOGIES — think augmented reality ( AR ) experiences , virtual skincare advisors and robots that offer bespoke automated massage — are highly visible uses of artificial intelligence in the modern spa . These tangible uses of AI are still novelties , if not truly rare , then at least unexpected enough to be the focus of conversation for most spa guests during their early experiences .

Behind the scenes , though , AI has become more ubiquitous and less obvious . As the wellness industry evolves , modern spas are embracing technology to streamline operations and enhance customer experiences . Artificial Intelligence , particularly via tools like ChatGPT , is revolutionizing how spas manage scheduling , marketing , customer service , human resources and other operational functions . By leveraging AI , spa directors and owners can improve efficiency and personalize services and , ultimately , boost profitability .

In the following pages , let ’ s explore several AI capabilities and identify actionable insights for spa leadership .

There are several subsections in this story , each with a “ Capabilities and Examples ” and “ Call to Action ”.

SCHEDULING : Streamlining appointments and reducing no-shows

Traditionally , scheduling involves significant manual effort , leading to potential errors and inefficiencies . AI-powered tools can automate and optimize this process .

Capabilities and Examples : l

Automated booking systems : AI can handle booking requests , cancellations and rescheduling through natu-

Artificial Intelligence , particularly via tools like ChatGPT , is revolutionizing how spas manage scheduling , marketing , customer service , human resources and other operational functions .

28 PULSE n JULY / AUGUST 2024