Staffing levels improve
THE STAFFING SHORTAGE seems to be decreasing , as 46 percent of respondents filled vacant positions in the first quarter . In addition , 59 percent of respondents added a new treatment to their spa menu , and 55 percent added a new brand or product line to their retail lineup . Twenty percent of spa respondents reported an average retail revenue per treatment of more than $ 25 . A total of 73 percent of spas reported they plan to offer a summer promotion to help drive business and increase revenue .
Spa industry resource partners also post gains
COMPARATIVELY , ISPA MEMBER resource partners also had a positive first quarter . Compared to the same period last year , 64 percent of resource partners reported an increase in first quarter revenue . In addition , resource partner respondents ( 24 percent ) reported their profits were up by 20 percent or more , while 42 percent added new positions .
What was your gross revenue change for the first quarter of 2024 compared to the first quarter of 2023 ?
GROSS REVENUE CHANGE
Up by more than 50 % Up by 35 – 50 %
8 % 14 %
Up by 20 – 34 % 6 %
Up by 10 – 19 % 17 %
Up by 1 – 9 % 19 %
No Change 14 %
Down by 1 – 9 % 17 %
Down by 10 – 19 % 3 %
Down by 20 – 34 % 0 %
Down by 35 – 50 % 3 %
Down by more than 50 %
0 %
What was your profit change for the first quarter of 2024 compared to the first quarter of 2023 ?
PROFIT CHANGE
Up by more than 50 % 6 %
Up by 35 – 50 % Up by 20 – 34 %
9 % 9 %
Up by 10 – 19 % 11 %
THE MAY SURVEY also included responses and comments about treatment trends and |
Up by 1 – 9 % No Change |
20 % |
23 % |
summer promotion ideas from spa |
Down by 1 – 9 % |
14 % |
respondents , which will be of particular interest to many readers . The full Snapshot Survey report is available in the Research Library by clicking the Resources tab on |
Down by 10 – 19 % Down by 20 – 34 % Down by 35 – 50 % |
0 %
3 %
|
6 % |
experienceispa . com . |
Down by more than 50 % |
0 % |
|
The results analysis of this survey includes answers from all 318 ISPA members who completed the May Snapshot Survey from May 17 to May 27 , 2024 .
JULY / AUGUST 2024 n PULSE 49