PULSE POINTS
U.K. Marketers: Twitter is Most
Effective for Content Marketing
C
ommissioned in partnership with Content
Marketing Institute and the U.K. Direct
Marketing Association (DMA), Content
Marketing in the U.K. 2015: Benchmarks,
Budgets and Trends reports that 96 percent of
marketers from the United Kingdom (U.K.) who utilize content
marketing strategies for their organization use LinkedIn as their
primary social media platform to distribute content. However,
in terms of effectiveness, Twitter ranks as the most effective
social media platform.
Content marketing is defined by Content Marketing Institute
as “a strategic marketing approach focused on creating and distributing valuable, relevant and consi