MEMBER PROFILE
JUDITH KORITSAS Owner • Celadon Day Spa • Washington, D. C.
“ It was our customers who asked us to move into the city, because being closer to offices meant giving them the flexibility their hectic schedules needed to include spa treatments.” ments are the spa’ s most in-demand treatments, particularly its Anti-Aging Blueberry Firming Facial.“ Most of our clients are interested in anti-aging treatments and this one really delivers. It is an Eminence Organic Skin Care Facial, but we customize all our facials to meet the needs of the client every time they visit, so we rarely do the exact same facial treatment on any one beyond the Blueberry Peel, which gives this facial its name.”
Koritsas says it was important to customize one’ s treatment each time guests visit because their skin tends to change often due to Washington’ s everchanging weather.“ My estheticians are all very experienced and knowledgeable and adapt the facial to what they see in their client’ s skin, and what the client wants each visit,” she says.
In terms of skin-care trends, she says anything that promises to firm the skin is always in high demand, including tightening, toning and brightening treatments for hyper-pigmentation.
Recruiting Right Meeting the needs of Celadon’ s guests means recruiting the most qualified team.“ I have a wonderful staff, most have been with me since I opened,” she says.“ My estheticians are all very
experienced and knowledgeable and adapt the facial to what they see in their client’ s skin, and what the client wants in each visit.”
To tap great talents, she is always on the lookout for exceptional candidates and provides paid-for training to staff members in order to ensure that their skill sets are always growing. This also ties-in with her choice of resource partner, as she not only looks for vendors that can provide products with top-quality ingredients, great packaging or marketing and sample programs, but also those that can offer the Celadon staff training and continuing education.
Expanding Market Despite its limited space( Celadon operates just 3,000 square feet of treatment space), the spa continues to grow in areas where it can. In fact, Koritsas sees an opportunity in tapping the city’ s growing visitors, drawn regularly to its colossal monuments and historical museums. According to the Washington D. C. Tourism Board, the city had 20.2 million visitors in 2014. The revival in property development in D. C. has resulted in a number of new high-end hotels springing up close to Celadon. The spa has worked to cultivate relationships with hotel staff, including offering hotel staff tour and treatment discounts in order to promote its facilities.
Just like how she followed her instincts when she first launched the spa, Koritsas intends to let her business acumen drive the future of Celadon Day Spa. So far, she’ s been spot on when it comes to making the right calls. n
ABOUT THE SPA
Spa open date: May 2000 Square footage: 3,000
Number of treatment rooms: 4 plus a 7-chair hair salon
Number of full-time spa staff: 4
Guest ratio percentage( female vs. male): 90 % vs 10 %
Signature treatment: Age-Defying Blueberry Firming Facial
Product lines used: Eminénce Organic Skin Care
Skin-care lines on retail: SkinCeuticals, Dermalogica, Aromatherapy Associates, Mario Badescu, Indie Lee & Jack Black
Address: Celadon Day Spa 1180 F St NW Washington D. C. 20004
Phone: 1.202.347.3333 Website: celadonspa. com
18 PULSE ■ June 2016