SUCCESSSTORIES
INSPIRING TALES OF STARTUPS, GROWTH AND OVERCOMING HARDSHIPS
Blending Science and Nature to
Create Skin-Care Solutions
BY MAE MAÑACAP-JOHNSON
MARC SAYER Co-founder and President,
G.M. Collin - Laboratoires Dermo-Cosmetik Inc.
Montreal, Quebec, Canada
s a skin-care brand, G.M. Collin is known to use the
latest science and technology to develop innovative
skin-care products. Its brand story goes back to 1957
when an experienced aesthetician and renowned dermatologist
who pioneered the use of collagen pellicles founded G.M.
Collin in France.
As the company grew and global expansion became
apparent, G.M. Collin strategically co-founded Laboratoires
Dermo-Cosmetik Inc.—based in Montreal, Quebec in
Canada—in order to develop and manufacture its skin-care
products for the North American market.
“Our challenge is to establish G.M. Collin as the leading
professional brand in the market,” says G.M. Collin co-founder
and President Marc Sayer. “[To establish the brand], we
continue to challenge the status quo by excelling, by improving
skin conditions and empowering skin-care professionals. We
believe in the quality-improvement process and continually
work to find the best skin-care solutions.”
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June 2016
Secrets to Success
By staying focused on its mission to provide high-quality skincare products backed by science and research, the company—an
ISPA member since 2000—has steadily experienced growth to its
market share. “Over the past 20 years of being present in all major
markets, G.M. Collin has had substantial business growth in the
USA and Canada. Today, it is used by thousands of aestheticians
who provide millions of skin-care treatments to their spa guests.”
One of the many reasons why G.M. Collin continues to
succeed in the market is its focus on providing a full-circle support
and education to its skin-care professional partners. “We provide
our skin-care professional partners with a 360-degree support,
including exceptional education programs, excellent customer
service, captivating marketing support and access to dynamic
business development consultants. We offer effective skin-care
products for every skin type and condition, in addition to
innovative clinical treatments,” Sayer says.
When it comes to business lessons learned from driving the
daily operations of the business, Sayer says quality and
performance are keys to differentiating a brand from its
competitors.
“From the beginning, our strategy has always been to focus on
quality and performance. We develop and manufacture our
products, conduct ongoing new product launches after rigorous
R&D and clinical evaluations, thereby, addressing market needs
with leading technologies,” he says.
With these standards, it’s no surprise that the company
continues to earn accolades for its skin-care products, winning
more than 25 awards in total from a variety of consumer and
professional publications that recognize excellence in skin care.
Market Demands
As far as market demands go, Sayer says consumers are not
only looking for quality products, but also demand that welltrained skin-care professionals, no less, treat their skin.
“Consumers are seeking out qualified professionals who are
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