Pulse June 2016 | Page 65

ISPA FOUNDATION Donate to the ISPA Foundation FOUNDATION 2016 ISPA FOUNDATION BOARD OF DIRECTORS OFFICERS CHAIRMAN Frank Pitsikalis ResortSuite VICE CHAIRMAN Sharilyn Abbajay Red Door Spas DIRECTORS Todd Shaw ISPA Vice Chairman Michael Tompkins ISPA Chairman Lynne McNees ISPA President MEDICAL ADVISOR Brent Bauer, M.D. Mayo Clinic HONORARY BOARD MEMBERS Ruth Stricker The Marsh, A Center for Balance and Fitness Deborah Szekely WELLNESS WARRIOR The ISPA Foundation wishes to thank the following supporters for their generous contributions: Create a Positive Brand Exposure A part from supporting the research and educational initiatives of the ISPA Foundation, donating to the ISPA Foundation Live and Silent Auctions is a great way to bring your brand in front of attendees at the ISPA Conference & Expo. Delia McLinden, VP of sales & business development at FarmHouse Fresh, a regular donor at the Auctions, shares with ISPA Chairman Frank Pitsikalis how supporting the event has helped the company create a positive brand exposure. Frank Pitsikalis: How long have you been donating to the ISPA Foundation Auctions? Delia McLinden: Every year since we started coming to the ISPA Conference & Expo! P: What items have you donated in the past? M: We provided a large farm basket with a wide selection of our most scrumptious top sellers. P: What’s your tip in putting together the best possible donation package and draw interest from bidders? M: It’s nice to give bidders a range of top sellers and some newer products or categories to try. We always include an information piece so bidders may know what makes our brand special and unique. We will often partner with a spa that is running our treatments, so the basket recipient can have the full experience—enjoying the products at home, but also experiencing them in a fabulous treatment. P: Do you have any advice on how to maximize brand exposure at the Auction? M: Provide a large visual of your logo within your basket so your brand is easily recognizable. P: How has the Auction benefited your ISPA Conference experience? M: We love to find out who receives our basket. It’s nice to be engaged in the total ISPA experience. We love so many other companies’ products, from hair to sunless tanning and makeup. We’re lucky to be in such an amazing industry and supporting each other is a win-win. LUMINARY Ruth Stricker BENEFACTOR Dr. Howard Murad —FRANK PITSIKALIS, ISPA FOUNDATION CHAIRMAN PATRON Massage Envy Franchising, LLC Red Door Spas July 13: Deadline to be eligible for inclusion in the Live Auction August 10: Deadline to have your items at ISPA headquarters in order to be included in the Auction Catalog ResortSuite June 2016 ■ PULSE 63