ALEXA GALLEGOS Sales and Marketing Coordinator

Glen Ivy Hot Springs , Corona , California

“ I enjoy social media marketing in a spa setting because of all the beauty and serenity you can capture in just one picture ,” notes Gallegos . “ Social media offers open interaction between the spa and its guests and it ’ s so rewarding to see people praising or recommending our spa to their friends . It ’ s also great when something is posted that reminds guests of a day they spent at Glen Ivy and they leave their personal memory as a comment .”

While social media isn ’ t Gallegos ’ only responsibility at Glen Ivy , she has been spearheading the transitional improvements in the spa ’ s social media presence and owns the day to day management of all the property ’ s social media outlets .

Running a spa ’ s social media isn ’ t all sunshine and daffodils , portraying the

The life of a spa professional is a continuous cycle of daily responsibilities that help make the spa world go round . Pulse asks ISPA members to give us a sneak peek into their daily lives to help us understand the roles they play and the difference they make on a daily basis . essence of a brand and property as large as Glen Ivy can present particular challenges . “ The most challenging part of my work is trying to capture the full essence of the hot springs ,” says Gallegos . “ They say a picture is worth 1000 words but Glen Ivy Hot Springs has an entire novels ’ worth of history and beauty . Trying to convey all that we have to offer isn ’ t easy but we try to show different areas and aspects of the spa in new and unique ways .” While for a sales and marketing coordinator who also handles social media no two days can possibly be the same , here ’ s a glimpse into a day in Gallegos ’ dynamic work life :

★ 8:30 am Morning Huddle . The entire staff gathers and we are left with some inspirational quotes , great ways to succeed in our work day and occasionally a sample of a new healthy drink we are serving in the kitchen .

★ 9 am The Ever-Changing Checklist . Once my daily need of coffee is met , I dive right into my checklist . The best part of working in marketing is no two days are alike ; one day I ’ ll be brainstorming for a photoshoot and assist with the models and props and the next I ’ ll be booking entertainment and planning for our upcoming Twilight nighttime summer events . We are always releasing new promotions so I like to make sure we are all caught up .

★ 1 pm Social Media Engagement .

After lunchtime , when things slow down , I like to check our social media accounts to engage with guest comments and answer any questions they may have .

★ 4 pm Winding Down . Towards the end of my day I like looking ahead to see what upcoming emails and posts we may need to create . n

ALEXA ’ S BRILLIANT IDEAS

HOLIDAY PROMOTIONS A great social campaign that Gallegos implemented at Glen Ivy that could easily be implemented at your spa was her “ 12 Days of Giveaways ” around the holidays . The spa gave away treatments and products to followers each day , which drove interest to Glen Ivy and traffic to their accounts . “ It was a chance to give back to our loyal guests . It was amazing to read the comments that showed how excited people were about the contest and how grateful the winners were .”

CHARITY CONNECTIONS Connecting with a charity via social media can show your company ’ s dedication to giving . “ Another memorable experience was when we did our breast cancer awareness stories and photoshoot . The women received the Glen Ivy experience with special treatments and shared their inspiring stories . That campaign was by far the most humbling and rewarding .”

INTERESTED IN UPPING YOUR SOCIAL MEDIA GAME ? Check out

the ISPA Foundation ’ s Consumer Snapshot Initiative Volume V : Social Media & The Spa-Goer located in the ISPA Academy . The guide shows you how spa consumers are using social media to give you the tools to plan the best social campaigns for your spa .

46 PULSE ■ June 2017