ALEXA GALLEGOS Sales and Marketing Coordinator

Glen Ivy Hot Springs, Corona, California

“ I enjoy social media marketing in a spa setting because of all the beauty and serenity you can capture in just one picture,” notes Gallegos.“ Social media offers open interaction between the spa and its guests and it’ s so rewarding to see people praising or recommending our spa to their friends. It’ s also great when something is posted that reminds guests of a day they spent at Glen Ivy and they leave their personal memory as a comment.”

While social media isn’ t Gallegos’ only responsibility at Glen Ivy, she has been spearheading the transitional improvements in the spa’ s social media presence and owns the day to day management of all the property’ s social media outlets.

Running a spa’ s social media isn’ t all sunshine and daffodils, portraying the

The life of a spa professional is a continuous cycle of daily responsibilities that help make the spa world go round. Pulse asks ISPA members to give us a sneak peek into their daily lives to help us understand the roles they play and the difference they make on a daily basis. essence of a brand and property as large as Glen Ivy can present particular challenges.“ The most challenging part of my work is trying to capture the full essence of the hot springs,” says Gallegos.“ They say a picture is worth 1000 words but Glen Ivy Hot Springs has an entire novels’ worth of history and beauty. Trying to convey all that we have to offer isn’ t easy but we try to show different areas and aspects of the spa in new and unique ways.” While for a sales and marketing coordinator who also handles social media no two days can possibly be the same, here’ s a glimpse into a day in Gallegos’ dynamic work life:

★ 8:30 am Morning Huddle. The entire staff gathers and we are left with some inspirational quotes, great ways to succeed in our work day and occasionally a sample of a new healthy drink we are serving in the kitchen.

★ 9 am The Ever-Changing Checklist. Once my daily need of coffee is met, I dive right into my checklist. The best part of working in marketing is no two days are alike; one day I’ ll be brainstorming for a photoshoot and assist with the models and props and the next I’ ll be booking entertainment and planning for our upcoming Twilight nighttime summer events. We are always releasing new promotions so I like to make sure we are all caught up.

★ 1 pm Social Media Engagement.

After lunchtime, when things slow down, I like to check our social media accounts to engage with guest comments and answer any questions they may have.

★ 4 pm Winding Down. Towards the end of my day I like looking ahead to see what upcoming emails and posts we may need to create. n

ALEXA’ S BRILLIANT IDEAS

HOLIDAY PROMOTIONS A great social campaign that Gallegos implemented at Glen Ivy that could easily be implemented at your spa was her“ 12 Days of Giveaways” around the holidays. The spa gave away treatments and products to followers each day, which drove interest to Glen Ivy and traffic to their accounts.“ It was a chance to give back to our loyal guests. It was amazing to read the comments that showed how excited people were about the contest and how grateful the winners were.”

CHARITY CONNECTIONS Connecting with a charity via social media can show your company’ s dedication to giving.“ Another memorable experience was when we did our breast cancer awareness stories and photoshoot. The women received the Glen Ivy experience with special treatments and shared their inspiring stories. That campaign was by far the most humbling and rewarding.”

INTERESTED IN UPPING YOUR SOCIAL MEDIA GAME? Check out

the ISPA Foundation’ s Consumer Snapshot Initiative Volume V: Social Media & The Spa-Goer located in the ISPA Academy. The guide shows you how spa consumers are using social media to give you the tools to plan the best social campaigns for your spa.

46 PULSE ■ June 2017