Makes Scents has created 33 custom
products for Omni Bedford Springs.
working with a resort spa so close to home would be like working
with family,” notes Kreider. “We were honored when Omni
Bedford Springs Resort approached us to formulate the custom
line for their Springs Eternal Spa. With our own brand of products
already incorporated into their seasonal treatment lines,
expanding that partnership to create an exclusive line for them
was a natural progression.”
“Eternal spa has long been
celebrated for providing a unique
sense of place and utilizing natural
spring water...this partnership
helped us build upon this point by
giving us a signature scent that’s
reflective of our setting.”
— Michael McDonald
McDonald’s desire to create a custom line for Springs Eternal
was rooted in the history of both the spa and the property. Omni
Bedford Springs is known for its rich history dating back to 1796,
when Dr. John Anderson acquired the land for its natural healing
resources. “This July we’re celebrating our aluminum anniversary,
and are more excited than ever to showcase our successful
signature line,” adds McDonald. “Eternal Spa has long been
celebrated for providing a unique sense of place and utilizing
natural spring water in all of its treatments. This partnership
helped us build upon this point by giving us a signature scent
that’s reflective of our setting.”
The Creative Process
As a spa director, sometimes the operations side of the business
can take over and your creative juices don’t get to flow. The
process of working with Makes Scents to create a product line
from scratch gave McDonald the opportunity to dive deep into
the creative side of his brain as well as work with his team on a
unique and unforgettable experience.
“The Springs Eternal Spa team had a very clear idea of what
they wanted in a product line, which made our creative process a
smooth one from the start,” recalls Kreider. “They wanted the line
to feature Cucumber Honeysuckle as their signature scent, and
they wanted to incorporate ingredients indigenous to their area.
We sourced a few area-specific raw materials and used them in
creating their unique custom line.”
Makes Scents was constantly testing formulas and products
that they thought best combined the spa’s signature scent with
local and natural ingredients. “Springs Eternal Spa had samples
coming in right and left, and that was what made creating the
signature line for our spa so exciting,” recalls McDonald. “We
gave Heather and Nathan of Make Scents suggestions on what
direction we were thinking, and they were always prepared to
deliver products that fit our needs.”
The line originally started with a just few products and quickly
grew into an entire retail and back bars spa treatment line. Later,
it expanded to include a spa suite amenity line for the hotel as
well as an Omni Bedford Springs Resort branded line for the hotel
retail shop. “We now produce 33 custom products for Omni
Bedford Springs,” adds Kreider. “It has been one of our most
successful custom lines to date.”
Collaborating on a creative venture like this strengthens the
bonds on both sides. Makes Scents and Springs Eternal have
moved beyond the typical spa-vendor relationship; they have
formed a bond that allows for more opportunities for collabo-
ration and success—on both sides. “In working so closely during
the creative process, we strengthened our relationship with their
entire spa management team,” says Kreider. “Knowing they
entrust our company with their custom product line means a lot
to us. That motivates us to always produce the highest quality
products for them and to exceed their expectations for each
product on every order.”
See? Utter magic. n
June 2017
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