Pulse Points
By russell donaldson
The Growing Importance of Retail:
ISPA’s Consumer Snapshot Initiative
isPa has released the ninth edition of its
popular consumer Snapshot initiative. for almost a
decade, the consumer Snapshot has been producing
invaluable quantitative data for the spa industry on
attitudes and opinions of a sample of the population. The
research has always focused on giving spa professionals
vital information on the emerging opportunities that
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could strengthen their business, and this year’s study—
which interviewed 1,000 spa-goers across the u.S.—brings
together a treasure trove of information on consumers’
intentions and preferences when visiting a spa.
arguably, the most striking opportunity coming from the
latest figures is the untapped potential of retail in spas.
Encouragingly, the survey shows that purchasing products