Pulse Points
generations (64 percent). With so many spa-goers keen to
purchase online, there could be a sizeable opportunity for
spas with the strongest online offering. many spas are yet
to venture into the world of online selling; as online
shopping grows, are they missing out on a growing trend
to those spas which already offer this service?
Giving spas ideas on growing revenue is an important
aim of iSPa’s consumer Snapshot initiative. The latest
study contains a vast amount of information to help spa
professionals enhance their offering and encourage
greater spending. Seizing the opportunities that appeal
most to customers will undoubtedly help spas engage
better with their clientele and maximize the revenue they
earn from them.
n
RETAIL PURCHASES
MOST RECENT VISIT
72%
68%
GEn Z
57%
oVEraLL miLLEnniaLS
GEn X
43%
47%
BaBy BoomErS
35%
27%
25%
9%
7%
2%
MADE A
PURCHASE
18
PULSE
■
jUnE 2019
DID NOT MAKE
A PURCHASE
5%
USED A GIFT
CARD INSTEAD