Pulse June 2019 | Page 33

“Wellness is a revolution, not just an industry, and we are proud and excited to be part of a trend that is helping people live longer, feel better and focus on the things that really matter.” — samer hamadeh, founder and ceo, Zeel The spa industry is full of people whose specialty is relieving pain, no matter what shape it takes. This month, Pulse spoke with four spa disruptors who are bringing a Silicon Valley mindset to spa in an attempt to eliminate pain points and drive this evolving industry forward in innovative ways. mattison avenue salon spa suites according to modern Salon’s rental realities, 50 percent of the salon industry workforce will be self-employed by 2020. With this statistic in mind, paired with the increasing interest in community-based businesses such as WeWork, Leon capital Group started mattison avenue Salon Spa Suites in December 2016 with a small acquisition of five salon suites and spas in the Dallas area. This seasoned group of real estate experts and investors had detected multiple factors that were driving professionals to be their own boss without the high cost and overhead of locating and operating a building. “The mattison avenue business model was created to provide a place where a professional can own their own business and have the freedom necessary to create their own workplace,” said former iSPa Board member and mattison avenue coo Sharilyn abbajay. “The industry still really needs the development ground of traditional spas, but the american dream is to get out on your own and have your unique personal brand. This business model is for established therapists who can leverage their personal brand and clientele to take their following to new and independent heights.” jUnE ■ PULSE 2019 31