Bringing a silicon valley mindset to sPa
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exchanges. We created a completely
stress-free experience by allowing
guests to book, pay, tip, rate and
review through our app at their leisure
so when you’re in the shop, you have a
truly relaxing time. We’ve also incorpo-
rated the ability to adjust lighting,
temperature and music in our suites
as well as a ‘ready’ button on the table
to maximize guest comfortability and
privacy. We really tried to think of all
of the little moments in the experience
that could be improved and imple-
mented things we felt people would
really appreciate and enjoy.”
Brittney hopes to build and scale
their brand nationally through
franchising, believing that there is
great opportunity for Squeeze to be
in hundreds of cities across the
country.
“Starting a business from scratch is
full of daily ups and downs,” said
Brittney. “i think the key to working
through challenges is a positive
mindset, creative problem solving, and
surrounding yourself with people you
trust to help you along the way.
Everything works out the way it should
in the end. i’m a big believer in that.”
new solutions to
old Problems
The longevity of any industry
depends largely on the innovations
that are made to push it forward. The
traditional spa is, and will always be,
the solid foundation at the root of
this industry. These disruptors are
among the first to say so. however,
fostering a culture of innovation is
one way to ensure that the benefits
of spa reach as many people as
possible. as our world becomes more
and more innovative and techno-
logical, more disruptors will be seen
and perhaps misunderstood. We
must remember that we share the
same goals, regardless of the
methods used to achieve them. The
world is in increasing need of
wellness practices that hold fast to
their roots, and yet are more aligned
with the times. With this in mind, we
should not fear innovations, but dare
to continue searching for new
solutions to old problems. n
squeeze intends to make massage a truly
walk-in, walk-out experience through a
pay-when-you-want app.
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