STAY CONNECTED

BY NELSON LANE

OF ALL THE VALUABLE TOOLS in ISPA ’ s resource repertoire , few have seen as much growth in the past year as the ISPA YouTube channel . Record high demand for digital resources and remotely accessible guidance on critical industry issues led to an increase in subscribers of 49 percent over one year ’ s time . Still , more than 90 percent of the page ’ s views come from viewers who are not subscribed to the channel . Subscribing allows for notifications to be sent to your email inbox so you receive an alert when new content is available for viewing .

Need some persuading ? Here are a few of the main reasons why ISPA ’ s subscriber total doubled in the past year :

● ISPA ’ s Town Hall Series proved to be just what the doctor ordered for many spa professionals looking for guidance through the most uncertain times of the pandemic . Led by panels of industry experts , these Town Hall sessions explored best practices for addressing common obstacles faced on every front from day-to-day operations to financial planning and recovery . This month , ISPA is revamping the Town Hall Series with plans to keep the positive momentum and valuable insights rolling for the rest of the year .

● The Pulse Partner Spotlight interview series has been a welcome addition to ISPA ’ s YouTube channel offerings , as high-level representatives from brands like

Eminence Organic Skin Care , ResortSuite , FarmHouse Fresh , ReadyCare , Sorella Apothecary , SOTHYS and BABOR sit down with ISPA Chairman Patrick Huey to discuss the rich history and exciting future of some of the ISPA community ’ s most beloved brands .

● Motivational Moments with Dr . Bryan K . Williams is a monthly series of short videos meant to bring viewers back to the core intentions behind every action they make in their profession . Anyone familiar with Dr . Bryan K . Williams knows that the service excellence guru is a master of communicating complex ideas in a

clear , concise and relatable manner for audiences of all backgrounds and fields to apply to their lives and workplaces .

● Available on demand , ISPA ’ s Heart of the Matter series takes a heartfelt look at issues that impact viewers as both spa professionals and human beings . Featuring interviews with renowned authors , actors , fitness experts and artists , this series is perfect for anyone seeking honest and thought-provoking discussion centered on personal growth and courage . If you ’ ve missed out on the action , have no fear ! ISPA ’ s YouTube channel houses a wealth of content available to reconnect with and a steady flow of new material to help members stay connected in 2021 . ■

10 PULSE ^■ JUNE 2021