BY JAMISON STOIKE

ISPA MEMBERS RECEIVE REQUESTS FROM INFLUENCERS about potential partnerships and activations every day . For many , though , working with influencers can be a journey into a new , unfamiliar type of marketing . To demystify the process , Pulse spoke with both spa and resource partner ISPA members who work extensively with influencers , getting their top tips and strategies on how to make the most of what is now an essential part of a good marketing mix .

20 PULSE ^■ JUNE 2021