CAUSE-MEDIC co-founder Robin Vega looks for influencers whose audience overlaps with her company ' s .
media engagement is only as worthwhile as the dollars it adds to the bottom line ; every source featured in this story reiterated that it ’ s important to
QUICK TIPS
“ We first look at who we are trying to reach and what the message is . Then , we look to set the objectives in terms of awareness and engagement and cascade that down to the influencers .”
— TIM WALLER , BABOR Beauty Group Americas remember this fact and not lose the forest for the trees by zeroing in on clicks and follower counts . Adds Stremcha , “ Your main goal should be to find influencers who work in a space where your target audience is likely to spend their time and money .”
Passion Comes First
Because money matters so much , finding influencers who are passionate about your spa or brand is the number one rule of influencer marketing . Passionate ,
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24 PULSE ■ JUNE 2021