Above , Glen Ivy Hot Springs and below , Melia Hotels Punta Cana , Puerto Rico celebrate World Wellness Weekend .
Use your social media accounts not just to promote the spa ’ s participation in WWW , but also highlight your team ’ s expertise , establish your business as a champion of wellness in your area and advocate for the event ’ s broader goals of encouraging healthy and active lifestyles . form . The WWW platform also allows spas to create special packages , offers or vouchers specifically for the event crowd to drive revenue by encouraging guests to spread the word and return to the spa for future services . As WWW Ambassador Carol Phillips notes ,“ By participating in World Wellness Weekend , spas and resorts have a unique opportunity to be a leader in their local marketplace . Instead of just marketing gift cards for Valentine ’ s Day , Mother ’ s Day and Christmas , participating venues have a whole new opportunity to market to their current and potential customers .”
Social media also offers spas an opportunity to creatively engage their guests around the idea of wellness and expand their online community and reach . Use your social media accounts
not just to promote the spa ’ s participation in WWW , but also highlight your team ’ s expertise , establish your business as a champion of wellness in your area and advocate for the event ’ s broader goals of encouraging healthy and active lifestyles . Use the event ’ s hashtags (# WorldWellnessWeekend , # WellnessForAll and # WellnessByAll ) to get your posts in front of the thousands of other participants around the world .
Don ’ t Go It Alone
ISPA members are used to hearing the words “ stronger together ,” and that phrase also gets at an important truth about WWW — the more spas and other groups work together to further the event ’ s goals , the greater the response is likely to be .
Peggy Sealfon , a World Wellness
Weekend ambassador , says that her business “ organizes and provides a diverse range of healthy activities through the southwest Florida area , working with the hospitality and tourism industries , wellness businesses and practitioners for the benefit of visitors and residents .” This collective approach is encouraged by event leaders , who note that spas can partner with charities and other organizations to raise funds for treasured causes by creating wellness challenges around the event . They can also partner with one another , or with nearby businesses to make WWW into an event for an entire neighborhood , town or city ( with the added bonus of a potential increase in media attention as a result ).
In 2019 , WWW reached an audience of 224 million people . By following the tips above , ISPA members who choose to participate this September can showcase what makes them great to an audience organizers hope will be even bigger in 2021 . To get involved , visit world-wellness-weekend . org . ■
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