“ BIG FIVE ” STATISTICS from the 2024 ISPA U . S . Spa Industry Study show increases in all spa industry benchmark figures : total revenue , total spa visits , number of spa locations , revenue per visit and total number of U . S . spa industry employees . The ISPA Foundation commissions PricewaterhouseCoopers ( PwC ) to conduct the annual study .

Revenue figures set records As a welcome indicator of the spa industry ’ s good health , key findings of the study included new records set for both overall revenue and average revenue per visit last year . U . S . spa industry revenues raised 2022 ’ s record $ 20.1 billion to a new high mark of $ 21.3 billion in 2023 — a year-over-year increase of 5.7 percent . Average revenue per visit also climbed by more than five percent , from $ 111.5 to $ 117.2 .

$ 12.80

2024 ISPA U . S . Spa Industry Study $ 21.3 BILLION IN REVENUE

$ 13 . 40

$ 14.00

$ 14.70

$ 15 . 50

$ 16 . 30

$ 16.80

In an address to 2024 ISPA Conference attendees , PwC ’ s Colin McIlheney reported the industry tally rose “ north of $ 21 billion for the first time ever . This is a tremendous achievement and highlights the contribution of the spa

A Word of Caution : “ I suppose a key question — especially in a cost of living crisis — is , Are these numbers sustainable ? Because a certain element of the rise [ in average revenue per visit ] has to be due to increased pricing structures , and customers do , of course , have their limit .”

— COLIN McILHENEY , PWC

$ 17.50

$ 18.30

$ 19.10

$ 12.10

$ 18.10

$ 20.10

$ 21.30 industry to the U . S . economy .” He also noted “ the industry is well on the way to doubling the total revenues in the years of the pandemic .”

“ Revenue drives growth for spas ,” said ISPA President Lynne McNees . “ Increasing overall revenue and dollars spent per visit allows spas to hire more employees and open new locations . This year ’ s good news will make it possible for the spa community to reinvest in growth .”

2024 ISPA U . S . Spa Industry Study

STAFFING : FT AND PT BALANCE REMAINS STATIC

Spa staffing continues to rise The remaining study findings were also positive . Spa industry employment continued to rise in 2023 , increasing to

44 PULSE n JUNE 2024