ISPA OPEN HOUSE SHOP TALK BY SCOT T . GILLIES
REIMAGINE , REDESIGN , RETAIL 7 Tips to Craft a Spa Retail Experience from Existing Space
PURPOSE-BUILT DAY SPAS OR RESORTS will have retail spaces in mind during planning and development stages . That is a luxury not available to those attempting to retrofit a spa into an existing structure . Transforming a venue into a spa retail section requires ingenuity and creativity . These tips ensure a serene and inviting retail space — no matter what the facility was used for in its previous life .
1 Create a Relaxing Atmosphere : Ensure the ambiance of the retail area aligns with the tranquility and serenity associated with a spa . Use calming colors , soft lighting and soothing music to create a welcoming environment .
2 Optimize Layout for Flow : Arrange shelves and displays to encourage customers to explore the products comfortably . Keep aisles spacious and ensure browsers have ample room without feeling cramped .
3 Highlight Featured Products : Showcase key products prominently to grab the attention of customers . Consider using attractive displays , special lighting or signage to draw focus to these items . Set up dedicated sampling stations where customers can try out lotions , creams or other skincare products , enhancing their shopping experience .
4 Incorporate Natural Elements : Integrate natural elements such as plants , stones or water features into the design to enhance the spa-like atmosphere and evoke feelings of relaxation and rejuvenation .
5 Embrace Sustainable Design : Incorporate ecofriendly materials and practices into your renovation to appeal to environmentally-conscious customers . Consider using recycled or reclaimed materials for fixtures and displays . Prioritize energy-efficient lighting and heating systems .
6 Set Up a Cozy Seating Area : Include a comfortable seating area where customers can relax and unwind while contemplating their purchases . This can also serve as a space for consultations with staff or for hosting special events and workshops related to skincare and wellness .
7 Love the One You ’ re With : If your available space has quirks , work with them instead of trying to create a seamless presence : Keep it fun and memorable , and guests will enjoy the unique experience .
By following these tips , you can transform your venue into a retail sales section that complements the spa experience and entices customers to explore and purchase your products . n
56 PULSE n JUNE 2024