2 A Message from Your ISPA Chair
36
BY KELLEYE MARTIN
8 ISPA News
32 Celebrating the 2024 ISPA Innovate Award Winners
36 ISPA Town Hall: Elevating Teams through Education and Training
ARIEL CLAY • ROB FRANCOM • NIKKI MILLER
• DEIRDRE STRUNK
40 Snapshot Survey Analysis: Forecasting the Financial Ripple:
What Tariffs Mean for Spa Operations in 2025
32
44 Pulse Points: Pulled from the Headlines:
A look at business and wellness trends so far in 2025— with implications for the spa industry
50 Words of Wisdom from Past Keynotes
52 First-Time Factors: What Motivates Someone to Visit a New Spa
Insights from the 2025 ISPA Consumer Snapshot Survey
54 Member News
58 Board Briefings
60 ISPA Foundation Focus
BY TODD SHAW
61 Sound Off
Surprise responsibilities
63 ISPA Headquarters
64 End Notes
BY LYNNE MCNEES
ABOUT THE COVER
35 YEARS IN BLOOM: Like seeds on the wind, we move through seasons of change— led by curiosity, shaped by experience and nudged to evolve, sometimes softly and tenderly and other times in waves of sudden transformation. In an industry built on care and connection, we grow, adapt and lead— honoring the path behind us and leaning into whatever comes next.
COVER PHOTO: SHUTTERSTOCK
PULSE. EXPERIENCEISPA. COM
PULSE n JUNE / JULY 2025 7