earlier is better. Reference specific conversation details to demonstrate genuine interest:“ I enjoyed discussing your success with skincare treatments” is far more effective than a generic greeting. Include a clear next step in each message, whether scheduling a demo, requesting samples or simply continuing the discussion.
For high-priority contacts, consider using video messages. Seeing your face reinforces the connection and helps your message stand out. Sharing an industry article related to your conversation shows thoughtfulness while suggesting specific times for follow-up, which demonstrates your serious interest in continuing the relationship.
Transfer knowledge effectively Information without application equals wasted investment. Schedule a team debrief within one week of the show to share the top three innovations or trends relevant to your business. Focus on opportunities rather than overwhelming your team with information.
The real value of spa conferences isn’ t measured only by the days attending the event— but by the months of smart implementation that follow. With strategic follow-through, your attendance becomes an investment with ongoing returns for your spa business.
Develop a concrete implementation timeline with clear milestones. Here’ s one example: l MONTH 1: Implement one simple change based on show insights l MONTH 2: Test one new product, treatment approach or operational strategy l MONTH 3: Evaluate results and expand successful implementations Set calendar reminders to assess progress at each milestone. This structured approach ensures your show takeaways don’ t get lost amid daily operations.
Benchmark against industry leaders Use the show as a reference point to evaluate your current operations. Identify three operational areas where there are opportunities for change and consider industry leaders and trends, then rate each gap based on potential business impact.
When evaluating potential retail partner providers, focus only on products addressing your specific challenges. Request case studies from spas similar to yours in size and clientele, and create a standard evaluation rubric before demos to maintain objectivity in your decision-making process.
Engage with the community The conversation doesn’ t end when the show does. Extend the value of your attendance through strategic engagement with the spa community. Connect with attendees and par-
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