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Bathorium expands into the U. S. market with a nationwide launch in 93 Nordstrom stores and the debut of its sister brand, The Bathologist, in 300-plus Nordstrom Rack locations this fall. Founded in Ottawa, the company has grown through retail partnerships, luxury hospitality collaborations and high-profile endorsements, including Gwyneth Paltrow’ s Goop. A recent capital raise supports international expansion, a U. S. logistics center, and continued product innovation. With plans to enter Mexico, the UAE and Saudi Arabia in 2025, Bathorium continues to grow its presence in the global wellness industry.
Prevention Disinfectants by Virox Technologies has expanded its presence with availability in Cosmo Prof and Armstrong McCall stores nationwide, providing beauty professionals with a fast, safe and sustainable solution for maintaining hygiene standards. This move brings Prevention’ s highly effective disinfectants to both in-store and online platforms, offering a powerful formula that eliminates 99.99 percent of germs in just one minute. Known for its non-toxic, non-irritating formula, Prevention is gentle on both skin and surfaces, while its eco-friendly wipes reduce plastic waste by 90 percent. This expansion underscores Prevention’ s commitment to supporting beauty professionals with high-performance, eco-conscious products. n
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News and events mentioned here may have been modified since editorial content was finalized.
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