TABLE OF CONTENTS JUNE / JULY2025
VOLUME 35 n ISSUE 4
10 John Korpi’ s Lasting Legacy
24 ISPA Experts Weigh in on Tariffs
Soothing Solutions for a Tense Trade Climate
28 ELEVATE & INSPIRE 5 Timeless Lessons for Growth-Centered Leadership
12 What Makes a Spa Endure
BY MARY BEMIS
14 FOUNDERS Honoring Visionaries Who Shape Our Industry
Patrick O’ Connell THE INN AT LITTLE WASHINGTON
Jenefer Palmer OSEA
BY JAMISON STOIKE
18 The Global Expansion Blueprint
How Leading Spa Brands Navigate International Growth
BY MAE JOHNSON
22 FREITAG’ S FACTS Monthly U. S. Hotel Industry Growth Slowed as Q1 Progressed
BY JONATHAN ELLERBY, PH. D.
30 HIGH EXPECTATIONS Expect More, Be More
BY BRYAN K. WILLIAMS, D. M.
38 Master Your Spa’ s Finances
Key insights from Pulse’ s series on financial documents
42 Smooth Operators
7 Ways to Streamline Spa Operations
BY HEATHER BOWEN RAY WITH HOLLEIGH ALEXANDER-RAMSEY AND LEAH CRUMP
46 WIRED FOR WELLNESS You Attended— Now What?
Smart Follow-through Turns Conference Ideas into ROI
BY SHERRIE TENNESSEE, PH. D.
BY JAN FREITAG
PULSE n JUNE / JULY 2025 6