from
your chairman
ISPA BoArd
of dIrectorS
ELECTED OFFICERS
CHAIRMAN
Garrett Mersberger
Kohler co.
VICE CHAIRMAN
Scott Duncan
Spa Gregorie’s
SECRETARY/TREASURER
Robert Vance
Sensei retreats Lana’i
DIRECTORS
THIS FALL, ISPA WILL RELEASE THE 20TH EDITION OF THE ISPA U.S. SPA INDUSTRY
STUDY. in honor of this, Pulse will feature a series of articles this year that look back on
surprising stats and interesting analysis from
two decades of spa industry studies.
i’m especially excited to read these articles
because i am a huge numbers nerd. Excel files
get me giddy and excited. i would not be the
operator i am today without a great appreci-
ation for numbers, data and research. i’ve said
many times that data points and research are
my beacon, my roadmap from week to week on
what business decisions to make. When do i
discount? When do i spend more on marketing
“More participants
mean better data,
and better data
is easier to use
to improve your
business.”
and advertising? Where do i open our next spa
and what do we pay our therapists there? Data can be used to inform the answer to each
of these questions.
Besides my own internal numbers that i use on a daily basis, i also utilize iSPa’s online
research portal for great industry data points. from high-quality consumer insights to our
monthly Snapshot Surveys and past industry Studies, powerful and practical statistics are
only a couple of clicks away. if you haven’t visited experienceispa.com recently,
i challenge you to go online and dig into the data that comes with your iSPa membership.
you’ll be amazed at all the different data points and research you can find in seconds.
if you're a spa in the u.S., i encourage you to participate in the u.S. Spa industry Study
survey before march 15, when it closes. if you're a resource partner, spread the word to
spas that you work with and invite them to participate. more participants mean better
data, and better data is easier to use to improve your business and help it succeed.
—gArrett merSBerger, chAIrmAn
2
PULSE
n
march 2019
Noel Asmar
noel asmar Group, inc.
Jill Carlen
hilton Worldwide
Brennan Evans
Trilogy Spa holdings
Blake Feeney
Living Earth crafts
Patrick Huey
montage hotels & resorts
Kristine Huffman
hutchinson consulting
Kelleye Martin
The Edgewater resort & Spa
Laura Parsons
The resort at Pelican hill
Frank Pitsikalis
resortSuite
Todd Shaw
Technogym
Yvonne Smith
La rive Spa at northern Quest
resort & casino
Michelle Adams Somerville
Woodstock inn & resort
Eric Stephenson
Elements massage
Jessica Timberlake
Éminence organic Skin care
ISPA PreSIdent
Lynne NcNees
international SPa association
medIcAl AdvISor
Brent A. Bauer, MD
mayo clinic