MONEY MATTERS
BY ANNE OBARSKI
Five Strategies to Improve
your retail Experience
When was the last time someone told you
that you just had to see something?
People share experiences that excite them, and spa-goers are no different. When your
clients have a great retail experience in your spa, you’ve piqued one or more of their
senses and they’ll want to share their contagious experience. This creates a powerful
word-of-mouth buzz that can drive success for your retail on its own, without your thera-
pists and estheticians feeling pressured to sell.
“When your clients have a
great retail experience in
your spa, you’ve piqued
one or more of their
senses and they’ll want to
share their contagious
experience.”
here are five strategies to add retail
excitement to your spa and create a
fun, “contagious” experience.
1. Unique Branding
The key to being unique is discov-
ering items your clients can’t find
elsewhere, getting them and then
displaying them in an unusual way!
Think outside of the standard
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products, seek out the latest trends
and then put your spa’s own twist on
things. your branding process should
create a memorable, repeatable,
recognizable and unique way of
doing business. When repeat guests
come into your spa, you should hear
them say, “i tell everyone i know
what unusual and great products you
have!”
The customer wants what isn’t
on your shelves yet. They expect you
to be the connection with what is
new, and to show them how quickly
they can buy it and use it. find that
new item that they want to break
the door down to get and take
advantage of their fomo—fear
of missing out—on the latest
trends.