The Sansones
wAnt to ShAre
Your StorY?
Visit peopleofispa.com and click
“Share your story.” We can’t wait
to hear from you!
Founders of The Normal Brand.
THE FRUITS OF A LEGACY: “The
entrepreneurial culture that our parents
established has had a profound impact on
us and motivated us to follow suit. We are
proud and fortunate to have what we
have.”
Joni Marchese
President of LightStim.
TURNING BUSINESS INTO FAMILY: “We
are a family business; both our kids and
our oldest son’s wife work with us, and we
have an amazingly dedicated extended
LightStim family.”
Ira Green
CEO and Founder of Freedom Deodorant.
GROWING MOTIVATION, SHRINKING WALLET:
“my three daughters are my daily inspiration to
be a better person, and also to shop more
because they keep taking my clothes!”
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