Pulse March 2020 | Page 21

YOUR SPAS. YOUR COMPANIES. YOUR SPA FAMILY. European Summit In 1996, ISPA leaders met with European spa representatives in Baden-Baden, Germany, to discuss forming a European chapter of ISPA—which would officially launch a year later. This wasn’t the first time ISPA went to Europe, though: in 1993, the ISPA Board of Directors was invited, sponsored and hosted by the Italian Tourist Board. With Italians losing their government-provided subsidies for spa visits, Italian spas faced an existential crisis. They turned to ISPA for advice on how to attract spa tourists from outside Italy and thereby save their spas. 1994 ISPA Conference & Expo photos, clockwise from top: attendees sparring for a group activity; the booth of longtime ISPA member Repechage; two attendees, including Tara Grodjesk (right) of TARA Spa Therapy Inc. ISPA CONFERENCE & EXPO LOCATIONS: 1994 JW Marriott Desert Springs Resort & Spa Palm Desert, California 1995 Hilton Anatole Hotel Dallas, Texas 1996 Hilton Orlando Buena Vista Palace Orlando, Florida Back in the day, purchasing audio cassettes was one way that members could get the most out of the ISPA Conference & Expo. MARCH 2020 ■ PULSE 17