Study, 14 percent of spas offered mind, body and spirit
therapies; in 2019, that number rose to 19 percent. Healthy
living programs saw a modest increase of 2 percent over
the decade.
Yoga was perhaps the star spa program of the 2010s. In
the 2010 Study, yoga had not yet fully captured the public
imagination and therefore wasn’t even mentioned when
survey respondents discussed which complementary and
alternative treatments they offered. Now, according to the
2019 Study, 60 percent of spas offer yoga, nearly the same
percentage that offer reiki (63 percent), the perennial
leader. The same goes for meditation, which was not
tracked on the 2010 survey. Yet now, meditation or relaxa-
tion classes are offered by 45 percent of U.S. spas.
Last, but not least: CBD. Its meteoric rise over the past
year and a half is virtually unprecedented in the industry,
and it led ISPA to ask specifically about CBD on the 2019
ISPA U.S. Spa Industry Study (which reviews data from
2018). In 2018, already 18 percent of spas offered CBD
treatments. A further 56 percent intended to add CBD
treatments in the near future. There was a high regional
variance in CBD adoption that is likely attributable to dif-
ferences in local legislation. In the Southwest and North-
west, respectively, 42 and 32 percent of spas offered CBD
in 2018. In the South Central and North Central regions,
however, only 3 percent of spas offered CBD. The wide-
spread lowering of barriers to CBD in 2019 will surely re-
sult in interesting data for this year’s ISPA U.S. Spa
Industry Study. n
MARCH 2020
■
PULSE
19