BY
RYAN
O‘GARA
DRIVING REVENUE THROUGH
COMMUNITY PARTNERSHIPS
Spa directors have found that featuring local products at
their spa does more than just help out their neighbor—
it improves their bottom line and helps their spa flourish.
AS SPA DIRECTORS CONTINUALLY SEARCH for ways to create
authentic experiences for their guests while also increasing revenue,
many have decided the best way to do that is by tapping into local
resources. Businesses need revenue-boosting partnerships to succeed,
and spa directors have decided that looking at local resources does that
and also distinguishes them from their competitors.
In many Native American
communities, for example,
medicine bags represent more
than a place to store medicine.
It’s something much deeper. It’s a connection
between a person and the world. It’s about
maintaining harmony with the physical and
spiritual realm.
34
PULSE
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MARCH 2020