THINK LOCAL
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popular tangerine beer and looked
at the properties of tangerine and
discovered it’s a stress reliever. So,
Edgewater offered a stress relief
massage with a tangerine beer after
the treatment.
“It helps drive a different clientele,”
Martin says. “We see more men be-
cause of it.
“It’s about giving them that experi-
ence that’s unique versus just getting
a spa treatment,” she adds. “So how
do you enhance that? You highlight
other local businesses. And we’re not
some big corporation; we need those
local partnerships just as much as
they need us. It becomes great for
both of us.”
In Napa, wine-inspired treatments spa treatments and wine tastings. The
private club has members that work
at wineries, and Silverado features
their wine in the spa. Suzy Bordeaux-
Johlfs, the spa director at Silverado,
says creating relationships with win-
eries helps boost its reputation, which
is crucial in a small community where
word of mouth is a key element of in-
creasing clientele.
Fairmont Sonoma Mission Inn &
Spa is another example of a spa that
works with wineries to offer more
are popular. Spas in that region which
have partnered with wineries have
seen the benefits.
Silverado Resort & Spa, for in-
stance, created packages that involve than just a massage. They do events
at local vineyards and participate in
a grape stomp. Jane Turner, the spa
director at Fairmont, says that
(CONTINUED ON PAGE 40)
The Edgewater Spa partnered with local
breweries; doing so attracted new clients to
the spa. Likewise, Silverado Resort & Spa
partnered with local wineries for tastings and
treatments.
BodiScience views local partnerships as an important way to build trust with its clients.
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