MEMBERS ASKED FOR MORE education opportunities at the ISPA Conference , and we listened ! New for 2024 , ISPA has added Smart30 sessions on days one and two of Conference . These knowledge boosters will be quick , bite-size sessions that allow attendees to leave with immediate tips they can implement into their life and spa .

What to expect from the 30-minute Smart30 sessions : l Focused Learning : Trimmed to essential content , sessions hone in on key insights . l Time Efficiency : Attendees can optimize their schedules , efficiently absorbing valuable information without a big time commitment .

l Increased Engagement : With a condensed format , speakers will captivate audiences , ensuring sustained focus and active participation . l Diverse Topics : The shortened sessions allow for a diverse array of topics , offering a broader spectrum of learning opportunities . l Networking Opportunities : Smart30 sessions offer an additional opportunity for valuable networking , fostering connections that extended beyond the brief sessions .

Following are quick introductions to several Smart30 sessions you ’ ll find in Phoenix this April . Visit attendISPA . com to find the latest ISPA Conference event agenda with additional session information .

SMART30 SESSION : 3 Things Clients of EVERY Generation Want to Know

Kristin Scroggin , CEO at GenWHY Communications SESSION HIGHLIGHTS : l

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Each generation has different expectations of what “ the spa experience ” should be like from the time they walk into the door until the moment they leave . Every generation has customer service expectations that correlate to their own childhood experiences of customer service . Every generation has different communication needs . Knowing preferences will make each group feel better communicated with .

SMART30 SESSION : Using Feedback As a Gift to Help Others Grow

Claude Silver , Chief Heart Officer at VaynerMedia SESSION HIGHLIGHTS : l

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Growth is a shared journey . Personal and professional growth thrive in a collaborative and interconnected environment . We develop and improve by being part of a supportive community , engaging with others and receiving guidance and encouragement . Receiving feedback is a gift that unlocks your full potential and helps you in realizing your aspirations . Let ’ s learn how to foster an environment where each team member feels seen , heard and empowered to embark on their unique journey of self-discovery and advancement .

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