Pulse March 2024 | Page 56

Navigating Innovation and Connection at Industry Expos

PULSE POINTS

SHOWCASING

SUCCESS

STEPPING INTO A SPACE WHERE innovation converges perspectives but also provides spa leaders with the tools with networking , the experience of attending a professional to create inclusive and authentic spa experiences for their trade show is nothing short of extraordinary . The world ’ s clientele . leading brands assemble , creating a dynamic environment For spa leaders contemplating changes to their product that promises invaluable insights and connections for lineup or considering new retail and backbar products , industry leaders . the Expo serves as a clearinghouse of information . In-depth CES ( formerly Consumer Electronics Show ) and Comic- conversations with vendors , live demonstrations and Con have risen to the level of cultural waypoints in the hands-on experiences enable spa professionals to make annual news cycle , with frontpage headlines and extensive coverage . Dozens of industries boast their own trade events , where vendors unveil their latest lineups and buyers make new discoveries that will shape their business approach for years to come . For nearly a quarter century , the Expo at ISPA ’ s annual Conference has served that function for the international spa community .
Variety is a hallmark of the Expo , with resource partners representing diverse cultures , philosophies and approaches to wellness . Event attendees have the unique opportunity to explore a global tapestry of spa products and services , fostering a deeper understanding of traditions and methodologies . This cultural richness not only broadens

Navigating Innovation and Connection at Industry Expos

Attending an industry Expo is more than a professional obligation ; it is a transformative journey .

Trade Show Stats

By the Numbers

ConferenceSource and The Tradeshow Network Marketing Group are professional organizations promoting industry conference planning . Their data represent vendor exhibitors in multiple industries , but are applicable to the spa and wellness sector . l The average attendee spends 8.3 hours viewing trade show exhibits at an exhibition . l 92 percent of trade show attendees list “ finding new products ” as their number one reason for attending . l 67 percent of all attendees represent a new prospect and potential customer for exhibiting companies . l 77 percent of executive attendees use trade shows to find a new supplier . l 90 percent of expo attendees have not met face-to-face with any companies exhibiting at the show in the 12 months prior to the event . l 51 percent of trade show attendees requested that a sales representative visit their company after the show . l 79 percent of attendees believe trade shows assist them in determining what to buy , while 49 % of trade show attendees buy at least one product at the show .
54 PULSE n MARCH 2024