ADDITIONAL FEATURES
52
Sticking to the Basics
5 Ways to Do Marketing Right
B Y C A R O L S T R AT F O R D
54
What Do Consumers Want?
Top Trends for 2015
IN EVERY ISSUE
2
6
12
14
From the Chairman
Pulse Preview
Pulse Points
Member Profile: Blackberry Farm
A Philosophy of Balance
BY ALEXANDER MENRISKY
20
14
Member News
BY TARA SALAH ELDIN
& SARAH HARMON
22
Conversations: Carl Honoré
TED Speaker and Author of In Praise of
Slow and Slow Fix
BY MAE MAÑACAP-JOHNSON
32
56
SEE + BE SEEN
Ask the Expert: Maxwell Luthy
trendwatching.com’s Director of
Trends & Insights
58
Success Stories: Sean Harrington
Managing Director and Co-Founder
of Elemis
59
52
56
58
65
71
Special Pulse Advertising Supplement
The Perfect Something: Gift Ideas to
Delight and Surprise
63
64
65
22
ISPA News
66
67
68
71
72
ISPA Foundation
A Day in the Life: Ahmed Abdullah
CEO and Founder, Lexli International Inc.
Fargo, North Dakota
Product Spotlight
Snapshot Survey
ISPA Calendar
Social Connections: Tara Hitzig
General Manager, Awaken Whole Life
Center • Unity Village, Missouri
End Notes
10 PULSE
n
March/April 2015
ABOUT THE COVER
In a sea of similar spa offerings, are you standing out? Using a
play of color contrast, this Pulse cover aims to get the message
across: Embrace new ways, new thinking and the latest gamechanging trends in order to win the modern-day consumer.
COVER PHOTO COURTESY OF SHUTTERSTOCK