“All of our
JACK BACHINSKY
guests want
Vice President of
Advertising & Marketing
to leave the
Hand & Stone
– Rockville Center
Glen Cove, New York
spa feeling
relaxed,
restored and refreshed. They count
on us to deliver a consistent,
customer-friendly experience each
month, and that’s what keeps them
coming back.”
Jack Bachinsky, vice president of advertising and marketing at Hand & Stone –
Rockville Center Location in Glen Cove,
New York, agrees there is a common
theme of relaxation among all spa-goers.
“All of our guests want to leave the spa
feeling relaxed, restored and refreshed,”
says Bachinsky. “They count on us to
deliver a consistent, customer-friendly
experience each month, and that’s what
keeps them coming back.”
Todd Hewitt, senior spa director at
Four Seasons Toronto in Canada, has seen
the same demand for relaxation both from
male and female guests. “The biggest
myth I’ve seen is this notion that men
only want massage and that everything
needs to be masculine in order for a treatment to appeal to them. I
believe this is a gene Ʌѥ