DAWN FERRARO
Spa Director
JW Marriott Desert
Springs Resort & Spa
Palm Desert, California
JW Marriott Desert Springs Resort & Spa carries
Kerstin Florian’s Men’s Collection on its retail area
to provide its male guests the basic skin-care
products they want.
THE
INGREDIENT
PREFERENCES
“We find that most male guests
purchase daily spa access passes
than women when not having a
spa treatment.”
less of gender, sex and age,” Bachinsky
says.
Zipkin notes that the best way to
garner repeat visits from guests is to
recruit and train highly experienced
service providers. “We spend a lot of
time in training and recruiting. I believe
our reputation, connection with the
therapists and stellar treatments are
several reasons why our guests return,”
she says.
In the end, despite a few differences
in habits and preferences, both male and
female spa-goers demand the same
thing: transformative experiences.
“For many years, the spa was specifically for women,” Bruce says. “However,
we are seeing now that both genders not
only enjoy visiting the spa but understand the true benefits of services we
offer to help them lead a better lifestyle.
The myth that spa is a luxury is rapidly
fading as people are seeing and feeling
the benefits and how their life is being
transformed from the practice.” n
CLICK HERE to download the
member-exclusive ISPA’s
Consumer Snapshot Volume IV:
Male Insights report.
PHYTOMER CORPORATION
MEN: Drawn to ingredients that provide detoxifying, oxygenating and relaxing effects
WOMEN: Drawn to ingredients that are exfoliating and promote a youthful glow, flawless
texture and radiance
EPICUREAN HOTEL – SPA EVANGELINE
MEN: Prefer fragrance-free products that are lightweight; usually looks for a moisturizer that
offers UV protection
WOMEN: Ask for organic products that contain essential oils over added fragrance
HAND & STONE – Rockville Center
MEN: Want post-shaving, calming and hydrating ingredients such as hyaluronic acid
WOMEN: Look for anti-aging (tightening, wrinkle-smoothing) ingredients such as AHA acids
and peptides
JW MARRIOTT DESERT SPRINGS RESORT & SPA
MEN: Like eucalyptus
WOMEN: Look for vitamin C and hyaluronic acids as well as serums and brightening products
that improve skin texture and overall facial appearance
MIRAVAL RESORT & SPA
MEN: Like single-note ingredients such as eucalyptus, sage and coffee
WOMEN: Prefer ingredients with more floral notes and lavender
March/April 2015
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