RESOURCE TO SHARE WITH YOUR MARKETING TEAM
Sticking
to
the
Basics
5 Ways to
Do Marketing
Right
BY CAROL STRATFORD
ith all the latest marketing trends, apps and digital
tools around us, it’s easy to get distracted from getting
the fundamentals right. At the core of marketing are
basic principles that have remained unchanged through
the years and could be the difference between effective
and off-target marketing campaigns.
Whether you are trying to reach customers to share a product or to
experience a property or a spa, you can keep your marketing efforts strong
and consistent if you have these five basic things in mind:
52 PULSE
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March/April 2015