Pulse March / April 2016 | Page 66

ISPA FOUNDATION Why Participating in the ISPA U.S. Spa Industry Study Survey Matters Each year, ISPA members gain access to valuable new insights from the ISPA U.S. Spa Industry Study, commissioned by the ISPA Foundation and conducted by PwC. How is the survey conducted? What’s new and exciting in the upcoming report? More importantly, what is the benefit of participating in the annual survey? ISPA Foundation Chairman Frank Pitsikalis connects with PwC Global Research Director Colin McIlheney to talk about the firm’s research process and the report’s value to the ISPA community. Pitsikalis: What makes the ISPA U.S. Spa Industry Study so valuable for ISPA members? McIlheney: It’s the definitive study of the U.S. spa industry. It provides vital information on key statistics such as revenue and visits while also highlighting crucial trends. Over the past 17 years, it has become a much-valued res