onthly Snapshot Surveys provide ISPA members a valuable look into the state of the spa
industry and its key trends as well as help to identify the needs of spa professionals.
Snapshot Surveys are conducted on the third Friday of each month, with full results
provided only to respondents two weeks from the release date of the survey. Knowledge is a valuable
tool and these quick surveys provide a wealth of information shared by ISPA’s members. The December
Snapshot Survey provides a “year in review” at a glance.
Social media still holds a great amount of importance for ISPA members, as it was reported that 70
percent of spas increased their Instagram usage, followed by 63 percent of spas increasing their time
spent on Facebook.
Eighty-five percent of all spas reported adding at least one new brand to their retail offerings in 2015.
When discussing changes made to their spas, 22 percent of spa respondents renovated. No spas
reported reducing the size of their spa and only two percent of all spas expanded.
Several questions asked both spa and resource partner members to identify their “favorite” of 2015 in
various categories. Apple devices ruled the technology category, with mentions of iPhones, iPads and
the Apple Watch appearing very frequently. When looking at favorite holiday gifts for employees, the
most common answers included bonuses (both through cash and gift cards), charitable donations,
homemade treats and spa products.
STAY-IN-THE-KNOW about trends and hot topics in the spa industry by completing the monthly ISPA
Snapshot Survey. With your participation, you’ll receive the full report filled with insights from your spa
industry peers. Keep an eye on your inbox for next month’s survey.