Paradise Valley, Arizona
anctuary on Camelback Mountain was first introduced to Colleen’s Dream by a resource partner
that supports the local organization. “Colleen’s
Dream is a wonderful organization that helps
fund research for ovarian cancer, and we at Sanctuary on
Camelback Mountain wanted to do our part in helping find a
cure,” says Spa Director LaRae Verros.
The story of Colleen’s Dream started in 2007 when Colleen
Drury, who inspired the birth of the organization, was diagnosed
with late-stage ovarian cancer. Ovarian cancer is often referred to
as “the silent killer” of women because many do not discover
their disease until it is in the late stages, which leads to many
women succumbing to the disease within a short period of time.
To support the organization, the spa offered a “Spa for a
Dream” promotion in October through November last year. Ten
percent of the revenue raised from a selection of spa treatments
was donated to the organization.
“It ended up being a really successful promotion and our
donation totaled US$6,400. We also hosted a bag-stuffing
event to put together spa goody bags, which included items
donated from spa vendors, for women who have been
diagnosed with ovarian cancer. Members of Colleen’s Dream
hand-delivered the bags,” Verros says.
In addition, Verros says, like any other promotion,
marketing was a critical component to its success. “We got the
word out through email blasts, our resort website and social
media,” she says.
TOP TIP: “I’d advise spa owners to do
their research to ensure their support is
going to a reputable organization that
applies their donations to the appropriate