“When we started the company, we noticed a
pattern emerged—the best oils almost always
seemed to come from small farms.”
pharmacists—in addition to using
university and hospital research for
testing the efficacy of each product,” says
Leber.
James, on the other hand, recommends finding a resource partner willing
to understand the wellness outcomes a
spa wants to focus on and build an
aromatherapy program based on it. “It
is always good to have a clearly defined
concept or benefit to be able to offer
guests, and to be able to offer retail
components that can help the guests
extend the benefits of their spa visit
once they get home,” he suggests.
“Scent and aromatherapy are so
evocative, and we are able to help spas
develop whole lines of custom-created
blends that will tell the story of, or
capture the essence of, their particular
property. This may be based on
botanical, cultural, geographical or
historical themes—whatever the case,
guests love to
associate a scent
with a story.”
NICK JAMES • Founder/CEO
Body Bliss • Sedona, Arizona
Train to Connect
Training is another
important component when
integrating aromatherapy into spas. “We
personally like to visit our partners and
train them on our philosophy of wellbeing and our dedication to using non
toxic and insect-repellent ingredients for
their guests to use to feel well and enjoy
the outdoors,” Fensterstock says.
It’s equally important that therapists
are trained properly and understand the
historical background and powerful
benefits of each ingredient used in order
to help them appreciate the power of
essential oils. “We aim to establish a
connection between therapists who are
using the oils, and the places where the
oils are framed and distilled. Then we
ignite the passion therapists have for aromatherapy
by raising their awareness of the
healing potential in the oils.”
To help them do this, Body Bliss
offers an app that allows both
consumers and spa therapists to learn
more about essential oil blends.
“Because custom-blending can require
an incredibly deep knowledge, combined
with many hours of practical experience,
we developed the Intentional
Aromatherapy app,” James says. “The
app has the flexibility to allow you to
create blends that address issues at the
level of body, mind and emotion, as well
as a guide for free blending, custom
blending for gift-giving and creating
blends that match your numerology.” n
“We work really hard to educate people on the
benefits of using therapeutic-grade blends and how
to incorporate them into their busy lives.”
— GERALDINE HOWARD • President • Aromatherapy Associates • Frisco, Texas
March/April 2016
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