MILLENNIALS HAVE BEEN IN THE LIMELIGHT LATELY. As a group that now represents the largest segment of workforce in the U. S.( data from Pew Research Center), millennials have been the focus of research as more and more businesses strive to understand their values and views of the world around them. The Consumer Snapshot- Volume VII: Millennial Perceptions + Preferences report, commissioned by the ISPA Foundation, aims to take a closer look at this young generation of spa-goers to understand what drives them to visit a spa, what hinders them from going and how stressed they are as a generation.

Reduce / relieves stress

Treat myself / indulge

Recover from injury / illness or soothe sore joints / muscles

Improve my appearance

Invest in overall wellness

10 % 8 %

14 %

20 %

32 %

Millennial Spa-Goers

1. Too expensive( 65 %) 2. I don’ t have enough time( 51 %) 3. Too indulgent( 21 %)

32 PULSE ■ March / April 2017

Millennial Non-Spa-Goers

1. Too expensive( 45 %) 2. I don’ t have enough time( 25 %)

3. Not familiar with a spa environment and / or spa etiquette( 21 %)

TO ACCESS THE FULL REPORT Visit experienceispa. com / resources / research.

Be sure to use your ISPA Member login in order to download the Consumer Snapshot Report.