THE LIFE OF A SPA PROFESSIONAL is a continuous cycle of daily responsibilities that help make the spa world go round . Pulse asks ISPA members to give us a sneak peek into their daily lives to help us understand the roles they play and the difference they make on a daily basis .

By cALA MEIKLE

PAGE PEERENBOOM Creative Director Au Naturale Cosmetics

While , as Peerenboom notes , this is the best part of her job , staying on top of the continually changing landscape in the beauty industry is also the hardest challenge she ’ s faced with . However , she wouldn ’ t change a thing . Being creative director at an emerging natural beauty brand allows Peerenboom to balance both her creative and her problem-solving sides . Here ’ s a sneak peek into a typical day for this makeup master :

★ 9:00 am Most likely standing in line at the Copper Rock Coffee waiting for a maple spiced latte with an extra shot of espresso .

★ 9:30 am Head down into the lab for our daily Hi-ho ! meeting with the team . This is when we detail our goals for the week , share motivational quotes to get everyone pumped up and ready to slay the day , and update everyone on project deadlines and events in the pipeline .

★ 10:30 am Pow-wow with our marketing director , Morgan , about what ’ s coming in hot on the calendar ; are we dropping a new product ? Launching a sale ? Having a sick Instagram giveaway ? After we check the schedule to see what ’ s on the radar , we brainstorm the best plan of attack and decide what she needs from me to make her marketing dreams come true .

★ 11:00 am I get to work on designing all the collateral to go along with whatever campaign we are planning to run . Design email , social and website content , take whatever photography materials we need to supplement the campaign and design literature to pack into the orders going out .

★ Noon Run to Chipotle for above mentioned burrito bowl .

★ 12:30 pm After lunch , I switch gears to tradeshow design

Peerenboom lending a hand ( or arm ) to help showcase the latest colors in au Naturale ' s collections .

mode brainstorming the vision for our booth , researching furniture rentals , getting quotes and placing orders .

★ 1:30 pm Switching gears again to color creation ! We have a teleconference with one of our favorite beauty bloggers , Organic Bunny , to brainstorm color inspiration for her exclusive holiday lip kit .

★ 2:00 pm Once I make the color mood board from our call , I take that color to our lab into the powder room and get to mixing ! I usually make a couple different pigment variations for our collaborators to choose from because I want them to get exactly what they are imagining . Make their makeup dreams come true !

★ 2:30 pm After I ’ ve created the pigments , I work with the gals down in production to create the organic base for all products and get the components ready to be poured . Once the product is all melted and ready to go , I hand pour samples for Organic Bunny to test , pack and label them to send to shipping .

★ 3:00 pm Back to my desk for some data entry . Create new recipes for the exclusive holiday lip kit colors and enter them into the system so we can replicate the products once we hear back from Organic Bunny . Spreadsheets are a necessary evil .

★ 3:30 pm I lend a hand ( literally ) to our marketing director , Morgan and let her swatch / photograph fall colors on my arm to post to the Instagram story . Hand modeling just might be my calling , but I probably shouldn ’ t quit my day job quite yet .

★ 4:00 pm Pack up for the day to head to our weekly Pilates class with the Au Nat work squad . n

60 PULSE ■ March / April 2018