ISPA FOUNDATION FOCUS
ISPA FOUNDATION FOCUS
BEHIND THE NUMBERS :
Understanding Spa Industry Data
FOR SPA OWNERS AND DIRECTORS willing to do their homework , data is the driving force behind innovation and growth . Whether it ’ s tracking customer preferences , monitoring market trends or benchmarking performance , data plays an important role in shaping success strategies .
This year at The ISPA Conference , Todd Shaw ( ISPA Foundation chair ) and Ella Kent ( ISPA Foundation vice chair ) will dive deep into the world of spa industry data — how it ’ s collected , how it ’ s applied and how it empowers spa professionals to make smarter decisions . If you ’ ve ever wondered who ’ s behind the numbers or how they can transform your business , this session is your opportunity to gain invaluable insights .
Meet your ISPA Foundation leadership at The Broadmoor on March 13 as they present Unlocking the Data : New Research Shaping the Spa Industry .
“ It ’ s not just an auction , it ’ s a movement .”
— Todd Shaw , ISPA Foundation Chair
THIS YEAR , SILENCE IS GOLDEN
DUE TO THE SPACE LAYOUT AT THE BROADMOOR , the 2025 ISPA Foundation Auction will be conducted entirely online , with no “ Live Auction ” being held . The best part ? With the auction in your pocket , everyone gets to compete for every item ! Whether you ’ re at the event or anywhere else , bidding is just a click away . Find out more at experienceispa . com / conference-auction .
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